In recent years, second spots have become popular. In our sample ad, the announcer lists the many benefits of computer ownership: The Product Start the ad by mentioning the product in a context where it solves a problem.
Good radio ads tip 3: The solution is getting a new computer for a low price and without a credit check. Remind the consumer how serious that problem is to them. In this case, you just have to call and you are guaranteed to qualify for a computer for less than six dollars a day without the hassle of a credit check: As we continue with our sample radio ad, the announcer says: If they are online, they might mute the commercial.
Advertising to Your Audience Make sure that your advertising reaches your target audience by matching the demographics of the radio station with your product or service.
Note that the number is repeated 3 times to help people remember it long enough to dial it. Using the portable charger as an example, the benefit for the listeners can be described as never missing an important call again. Many times people only remember the joke or the creativity, not the advertiser or the message.
Explain that the first callers will get a special discount.
Keep in mind that there are different ways to write a radio ad. Good radio ads tip 1: Make the next step a breeze by following a few simple rules for your radio copy: If you have more than one important message, write several spots and air them alternately.
However, while a vanity website URL is always good, a vanity phone number may hurt response. Get straight to the point and start hammering the benefits. An Incentive Offering an incentive gives listeners a reason to call immediately, rather than waiting.
Usually, the client or the radio production house will write the script. Make sure that your toll-free number is easy to remember or use the corresponding letters on a phone keypad to make it even easier. Collect the data for a few weeks or even months, analyze which ad outperformed the other and go with the winner.
Edit your copy for brevity and time it with a stopwatch, reading at a normal speaking pace. In addition to being efficient in the delivery of relevant information, the ad must grab the attention of the listener within the first few seconds and motivate immediate action.
Most of the ads I write are nothing more than an announcer talking directly to listeners. Always be testing In the epic scene of Glenngary Glen Ross where Alec Baldwin berates the entire staff, he yells over and over again: The Call to Action and Reminder Lastly, you need to close your ad with a quick call to action and a reminder about what your product does.
Make it clear that you really do feel their pain, that you understand the problem and its ramifications. Add the company name and the action you want the customer to take.
How old are they? But in many perhaps most radio ads, the goal is to offer something free to generate sales leads or to offer a free or risk-free trial. A computer lets you connect to the internet, stay in touch with friends, share photos, listen to music, watch movies, search for jobs, finish your degree, work from home, help your kids in school, and more.
Be Simple If done carefully, 15 seconds is enough time to convey one message -- to announce something new, explain one benefit, or perhaps dispel a myth. Good radio copy is short. Get them to act. From a selling standpoint, humor is hit-or-miss.write a super script for your 30 second radio advertisement by Bus 50 – Radio Shea’s Restaurant Advertising Campaign write a 30 second script for your radio or tv ad by elite5rs Toyota Prius Radio Ad write your film or video production synopsis or treatment by.
In the final analysis, the successful second radio spot is the one that meets your goal.
References (4) Radio Advertising Bureau: RAB Guide to Writing Great Radio Copy. Jun 29, · 4 Write a 15 Second Radio Ad; Radio advertising is a powerful way of reaching consumers in your local area or even on a national level. Even though 30 seconds might not seem like much time to get.
the ad copy. How to use these scripts Commercial Scripts for Radio and Television Ads FINANCIAL SERVICES Commercial Scripts for Radio and Television Ads Mortgages Financial Services Item Description Gender Male or Female Length Commercial Scripts for Radio and Television Ads.
How to Write a Script for a Second Radio Spot by Scott Krohn - Updated September 26, The structure for successful 30 second radio advertisements divides the time into four parts, which allows for a maximum of 2 to 3 short sentences in each section.
Here’s 7-step structure that will enable you write a serviceable radio ad quickly assuming you know enough about the product or service being advertised. 7 EASY STEPS TO A WRITING A SECOND RADIO AD. by Dan O'Day.
on April 15, How Do You Write a Second Radio Ad? There is no formula for writing a second radio ad. There is.Download