Electrolux, KFC and Pepsi are just some of the brands that have been left red-faced by taglines that were lost in translation see box, below. Our vision was to liven up the category by thinking about pickled vegetables in a different way to make a new, younger audience want to discover it.
Guinness used to be dispensed by medics after people had donated blood so there was a long association with good health, which at the time felt appropriate and relevant but clearly would not be now.
How to come up with a winning strapline Creating a catchy, meaningful and memorable strapline that will stand the test of time is not easy. We see the strapline as the clothes the brand wants to be seen in The importance of having a strapline that travels well should not be underestimated.
Featured cars include a VW Golf, a Porsche and a Mercedes C, which he hopes will entice driving enthusiasts and encourage consumers to reappraise the brand. Working with agency DDB, Avis ran a series of ads during the s that reinforced this promise, with one stating: So to win customers from leader Hertz, he vowed to always go the extra mile.
Whether a strapline is new or old, long or short, it must be true to the brand and resonate with consumers. Avis carried out a detailed segmentation of the market that identified two clear types of consumer: The breakfast cereal maker itself recently introduced a new strapline after rebranding and reboxing its products, and is in the process of being acquired by Associated British Foods ABF.
Claims of therapeutic benefits were once common in many categories.
The ad begins with a man using a key to unlock a car, symbolising the world of opportunities that car hire offers. While the brand hopes to attract enthusiasts with its glossy TV ad, it aims to speak to the premium service seekers through print, using a conversational style to relay its proof points and specialist services.
The burger brand is using the slogan — which some regard as grammatically awkward — across TV, digital and in-store activity, and plans to roll it out on a global scale to align its message and connect with consumers more consistently.
The brand will appear on TV screens in the UK and across Europe for the first time and it has been almost 50 years since the famous slogan was used in any advertising in the region.
It should stand the business in good stead when the sale to ABF goes through as one of its ambitions is to accelerate overseas development. But that is a good lesson because the simplest lines are usually the ones that are most powerful and enduring.
Avis revives a classic https: All the vehicles in the car park flash their lights in unison, which begins a chain reaction for an array of cars in various locations.If you say that something will stand the test of time, you mean that it is strong or effective enough to last for a very long time.
It says a lot for her culinary skills that so many of her recipes have stood the test of time. Stand the test of time definition is - to continue to be important, respected, etc., for a long period of time.
How to use stand the test of time in a sentence. to continue to be important, respected, etc., for a long period of time. May 30, · At a companywide meeting last Thursday, Sundar Pichai, the chief executive, said Google wanted to come up with guidelines that “stood the.
1. To work, function, or endure for a very long time. As computer technology improves, it's ironically getting harder and harder to find a piece of equipment that can withstand the test of time.
2. To be particularly popular or well regarded for a long period of time.
Of all the other cast members. stand the test of time 1. To work, function, or endure for a very long time. As computer technology improves, it's ironically getting harder and harder to find a piece of equipment that can stand the test of time.
2. To be particularly popular or well regarded for a long period of time. Of all the cast members, hers was the only career that stood the. Creating a catchy, meaningful and memorable strapline that will stand the test of time is not easy. For every ‘Just do it’, ‘Think different’ and ‘A diamond is forever’, there is a graveyard full of nondescript and instantly forgettable slogans that failed to .Download